How to sell to law firms
What partners, practice managers and IT leads each need to hear before they’ll buy.
Read the playbook →Fractional sales leadership for B2B businesses in Australia and New Zealand
Senior revenue leadership, without the full-time hire.
We help B2B businesses win customers in complex markets, from technology and professional services to legal, property, government, higher education and not-for-profit. Strategy, pipeline, AI-enabled selling and sales performance, delivered a few days a month. Based in Brisbane, working with clients across Australia and New Zealand.
Commercial leadership experience across
LEAP Legal Software
InfoTrack AU and US
PEXA
B2B technology for government and higher ed
Who we help
Built for companies selling to buyers who don’t buy on impulse.
Lawyers, conveyancers, accountants, government, procurement teams and complex businesses buy carefully. Winning them takes credibility, patience and a sales process that respects how they decide.
Technology and SaaS
Software and tech companies selling to businesses, government and institutions.
Fractional sales leadership →Professional services
Consulting, accounting, engineering and advisory firms winning bigger clients.
Start with an audit →Legal and property
Selling into law firms, conveyancers, lenders and property professionals.
How to sell to law firms →Financial services and regtech
Banking, payments, insurance and compliance offerings for risk-conscious buyers.
Fractional sales leadership →Health and research
Products and services for hospitals, health services and research institutes.
Start with an audit →Government and public sector
Navigating tenders, panels and long procurement cycles at every level of government.
Start with an audit →Higher education
Selling to universities, TAFEs and research offices with committee-led decisions.
Start with an audit →Not-for-profit and philanthropy
Serving foundations, charities and grant makers that need to show impact.
Start with an audit →Industrial, manufacturing and logistics
B2B suppliers with complex products, long sales cycles and key accounts.
Fractional sales leadership →Wholesale and distribution
Growing trade accounts, channel partners and repeat business.
Fractional sales leadership →Overseas businesses entering ANZ
Local positioning, pricing and introductions before you commit to a local team.
ANZ market entry →Founder-led businesses ready to scale
Moving beyond founder-led sales without risking an early senior hire.
Fractional sales leadership →Services
Start with a clear diagnosis. Scale up when it’s working.
Fixed fee · 2 to 3 weeks
GTM and Sales Audit
A review of your ideal customer, pipeline, messaging, process and team, with a prioritised 90-day plan.
Most clients start here.
About the audit →Monthly retainer
Fractional Head of Sales
Strategy, pipeline reviews, deal coaching, hiring support and board reporting, half a day to one day a week.
About fractional sales leadership →Project · 4 to 8 weeks
ANZ Market Entry
Market sizing, positioning, local pricing, a target account list and warm introductions.
About ANZ market entry →Ongoing
Advisory Board
Quarterly strategic counsel and a governance lens for founders and boards.
Workshops and coaching
Sales Training and Workshops
Hands-on sessions with your team on discovery, objection handling, complex buyers, AI and more, using your real deals.
About sales training →Working alongside your team
Your SDRs and sales team, in-house or outsourced, performing at their best.
Whether your pipeline comes from an in-house team, an outsourced SDR agency or a mix of both, we work alongside them, not instead of them.
We build the playbook
Ideal customer profiles, messaging, outreach sequences, qualification criteria and objection handling your team can run with from day one.
We work alongside them on results
Weekly pipeline and call reviews, coaching and clear accountability, so activity turns into qualified meetings and closed deals.
We future-proof the function
Documented processes, the right metrics and hiring frameworks, so performance holds as you scale or bring roles in-house.
No sales team yet? No problem.
Tap into proven sales partners, and pay only for results.
If you don’t have an in-house sales team, we’ll connect you with trusted outsourced sales and SDR partners we work with today. Get to market faster and accelerate your growth plans, without the cost and risk of hiring.
Pay per meeting booked
You only pay when a qualified meeting lands in your calendar.
Pay per deal closed
Commission-based models that tie your cost directly to revenue won.
Hybrid models
A lower base plus performance incentives for steady, predictable pipeline.
We stay involved throughout: building the playbook, setting targets and keeping every partner accountable to your results.
Find the right sales partnerAI-powered selling
Sell smarter with AI, and reach the right buyer at the right moment.
We help your team adopt AI with confidence and build a modern sales tech stack that handles the heavy lifting, so your people spend their time on the conversations that convert.
Train your team to use AI
Hands-on training in using AI for account research, personalised outreach, call preparation and follow-up, so it becomes part of how your team works every day.
Build your AI sales stack
We select and connect the right tools for data, enrichment, outreach and CRM, creating smart infrastructure where every system works together.
Reach the right buyer at the right time
Buying signals and intent data surface the decision makers who matter, at the moment they’re ready for a conversation.
Independent, tool-agnostic advice, tailored to your budget and the systems you already use.
Talk to us about AIHow it works
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01
Discovery call
A 30-minute conversation about your market, targets and what’s getting in the way.
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02
Diagnose
An audit of your revenue engine and a clear, prioritised plan you can act on.
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03
Embed and execute
Fractional leadership alongside your team until the results are repeatable.
Founder
Amelia Howell
Whether your goal is $1 million, $10 million or $100 million in revenue, Amelia has experience scaling B2B businesses to get there. Her career spans leadership roles at LEAP Legal Software, InfoTrack in Australia and the US, and PEXA, growing businesses that sell to lawyers, property professionals, government and universities.
A qualified lawyer, she pairs commercial instinct with regulatory fluency, and brings the structure, playbooks and leadership that turn growth plans into results.
- LLB, University of Adelaide
- Admitted legal practitioner
- CAMS certified
$1MFounder-led to repeatable
$10MTeams and playbooks
$100MScale across markets
What clients say
Results our clients can vouch for.
Amelia was instrumental in creating our go-to-market, building our processes and enabling us to launch 8 months quicker than we thought on a new project. The value Amelia brought with her expertise is immeasurable. Already booked in for our annual review.
Hiring fractionally enabled us to keep investing in growth in other areas. We’re now nearly at the point of hiring a Head of Sales, which we wouldn’t have thought possible.
FAQ
Questions about fractional sales leadership
Straight answers to what founders and CEOs ask us most.
What is a fractional head of sales?
A fractional head of sales is a senior sales leader who works with your business part time, usually half a day to two days a week. They set sales strategy, build process and lead your team without the cost or commitment of a full-time executive.
How much does fractional sales leadership cost in Australia?
Fractional sales leadership in Australia typically costs a fraction of a full-time executive package, with market day rates commonly between $1,250 and $2,000. Our engagements start with a fixed-fee audit, and retainers start from half a day a week. Book a call for a tailored quote.
When should a company hire a fractional sales leader instead of a full-time one?
A fractional sales leader makes sense when you need senior sales expertise but aren’t ready for a $250,000+ hire. Common moments include moving beyond founder-led sales, after a funding round, entering a new market, or when a sales team needs direction while you recruit.
Can you work alongside our outsourced SDR agency?
Yes. We regularly work alongside in-house teams and outsourced SDR agencies. We build the playbook they run, review pipeline and calls with them each week, and hold everyone accountable to the same targets.
We don’t have a sales team. Can you still help?
Yes. If you don’t have an in-house sales team, we connect you with trusted outsourced sales and SDR partners we work with today, on results-based models such as pay per meeting booked or pay per deal closed. We build the playbook and keep partners accountable to your targets.
Can you help our sales team use AI?
Yes. We run practical AI training for sales teams and help you build an AI-enabled sales tech stack, connecting data, buying signals, outreach and CRM tools so your team reaches the right decision makers at the right time.
How quickly can you start?
Most engagements start within one to two weeks of our first conversation. We begin with a short kick-off to agree goals, access and the first 30 days of priorities.
Where is The Fractional Revenue Group based?
The Fractional Revenue Group is based in Brisbane, Queensland, and works with clients across Australia and New Zealand, both remotely and in person.
Insights
Practical thinking on selling into complex markets
Getting more from your outsourced SDR team
The playbook, metrics and weekly rhythm that turn outsourced activity into pipeline.
Read the playbook →What does a fractional head of sales cost in Australia?
Day rates, retainers and how to compare the cost against a full-time hire.
Read the playbook →Will or skill? Diagnosing sales team performance
How to tell whether underperformance is about motivation or capability, and the right way to manage each.
Read the playbook →Building a sales playbook that future-proofs your growth
What goes into a strong playbook, how to build it in six steps, and why it makes growth repeatable.
Read the playbook →How to sell with AI without sounding like AI
Use AI for research, preparation and first drafts, while keeping every message unmistakably human.
Read the playbook →Ready to build a sales engine that lasts?
Book a 30-minute discovery call. No pitch, just a practical conversation about where your growth is stuck.