Frequently asked questions

A fractional head of sales is a senior sales leader who works with your business part time, usually half a day to two days a week. They set sales strategy, build process and lead your team without the cost or commitment of a full-time executive.

A sales consultant usually advises and hands over a report, while a fractional head of sales leads the function and is accountable for results. We do both: an audit gives you the plan, and a retainer means we stay to put it into action alongside your team.

A fractional sales leader makes sense when you need senior sales expertise but aren’t ready for a $250,000+ hire. Common moments include moving beyond founder-led sales, after a funding round, entering a new market, or when a sales team needs direction while you recruit.

Fractional sales leadership in Australia typically costs a fraction of a full-time executive package, with market day rates commonly between $1,250 and $2,000. Our engagements start with a fixed-fee audit, and retainers start from half a day a week. Book a call for a tailored quote.

Most engagements start within one to two weeks of our first conversation. We begin with a short kick-off to agree goals, access and the first 30 days of priorities.

We typically work with B2B businesses turning over between $1 million and $50 million, from founder-led companies to established teams that need senior sales direction. If you’re earlier or larger than that, we’re happy to talk about whether we’re the right fit.

Audits take two to three weeks, market entry projects four to eight weeks, and fractional retainers usually run six to twelve months. Retainers have a three-month minimum because that’s how long it takes to see real change in pipeline.

We work mostly remotely across Australia and New Zealand, with on-site sessions for kick-offs, workshops and key meetings. Brisbane clients can have more regular in-person time.

The Fractional Revenue Group is based in Brisbane, Queensland, and works with clients across Australia and New Zealand, both remotely and in person.

Yes. We’re happy to sign a non-disclosure agreement before any detailed discussion, and confidentiality is built into every engagement agreement.

Yes. We regularly work alongside in-house teams and outsourced SDR agencies. We build the playbook they run, review pipeline and calls with them each week, and hold everyone accountable to the same targets.

Yes. If you don’t have an in-house sales team, we connect you with trusted outsourced sales and SDR partners we work with today, on results-based models such as pay per meeting booked or pay per deal closed. We build the playbook and keep partners accountable to your targets.

Yes. We often work alongside existing sales leaders as a strategic partner and coach, adding senior capacity and an outside perspective without replacing anyone.

We work with whatever CRM and tools you already use. If your stack isn’t working, we’ll recommend practical, tool-agnostic improvements rather than pushing a particular vendor.

We agree clear metrics at the start, such as qualified pipeline created, conversion rates, deal velocity and revenue against target. You get regular reporting so progress is visible to you and your board.

No one can honestly guarantee sales outcomes, but we commit to clear targets, transparent reporting and a plan we’re accountable for. If you want cost tied directly to results, we can connect you with sales partners who work on a pay-per-meeting or pay-per-deal basis.

Yes. We help define the roles you actually need, write job briefs, interview candidates and design onboarding so new hires ramp up faster. Many clients use us to bring in their first sales hires or their permanent head of sales.

Yes. We run practical AI training for sales teams and help you build an AI-enabled sales tech stack, connecting data, buying signals, outreach and CRM tools so your team reaches the right decision makers at the right time.

Yes. We help overseas B2B companies enter the ANZ market with local positioning, pricing, target account lists and warm introductions, before they commit to hiring a local team.

We work with B2B businesses of all kinds, with deep experience in technology and in complex, regulated markets: professional services, legal, property, financial services, health and research, government, higher education, and not-for-profit and philanthropy.

Yes. We help businesses navigate government procurement, from understanding panels and tender requirements to shaping bid strategy and positioning. Experience selling into government, universities and not-for-profits means we know how committee-led buyers decide.